1. Cong ty san pham
Trong nganh IT co rat nhieu loai cong ty khac nhau, va khong co ranh gioi ro rang. Cac cong ty lon thuong lam rat nhieu viec, trong do mot so chac chan la IT, con mot so thi chac chan khong phai IT. Mot cong ty duoc xem la cong ty IT neu phan lon doanh thu cua no den tu cac san pham IT. Hoac don gian la so huu vai san pham IT lon, noi tieng.
Trong linh vuc IT, moi nam co hang ngan cong ty xuat hien, lon manh va “chet” (noi that la vay). Muc tieu cua cac nha sang lap la lam sao de cong ty khong chet, ma lon du de co phieu cua no tro thanh doi tuong giao dich tren san chung khoan. Vi sao lai can dieu do?
Neu cong ty thuc hien IPO (len san), thi cac nha sang lap co the khong can ban co phieu (va dong thue rat cao), ma vi du vay tin dung the chap bang co phieu trong khi van giu co phieu. Hoac tra cho nhan vien mot phan luong bang tien mat, phan con lai — bang co phieu.
Co the thuong cho top management bang co phieu neu dat ket qua xuat sac. Tham chi co the mua lai doi thu bang co phieu — mot cach thau tom rat loi khi xu ly cac doi thu nguy hiem nhung con nho. Nhan vien nhan luong bang co phieu cung rat co loi. Thu nhat, do la tiet kiem thue; thu hai, ban co the tro nen rat giau.
2. San pham IT hien dai
Cac cong ty IT tang truong nhanh nho tien cua nha dau tu. Nha dau tu noi chung rat thich khi cong ty tang truong nhanh. “Tham chi khong can kiem tien — chi can tang truong” ©. “Hay dat 100M nguoi dung, roi sau do se tinh cach kiem tien tu ho”.
Nhu nguoi ta van noi: “Con nguoi + cong nghe se thang con nguoi khong co cong nghe”, va “Doanh nhan + dau tu se thang doanh nhan khong co dau tu”. Dieu quan trong nhat — tang truong. Tang truong rat nhanh.
3. Phat trien phan mem hien dai
Cac cong ty phai tang truong nhanh, san pham — phai thu hut nguoi dung nhanh, con doi ngu thi sao? Doi ngu phai lien tuc them cac tinh nang moi vao san pham.
50 nam truoc, khi phat trien phan mem moi chi vua bat dau, nguoi ta xem no giong nhu xay dung. Dau tien la giai doan uoc luong yeu cau, sau do la thiet ke, tiep theo la lap trinh, kiem thu, va chi sau do san pham moi duoc ban giao cho khach hang. Tu luc bat dau den khi co khach hang dau tien co the mat 5 nam. Bay gio moi thu da khac.
Phat trien hien dai la cac thi nghiem lien tuc. Cac cong ty lon lien tuc thu nghiem cac tinh nang moi. Cac phien ban moi cua san pham co the ra moi thang, moi tuan, hoac tham chi moi ngay.
Facebook con lam manh hon nua: ho phat hanh vai chuc “tinh nang” moi moi ngay. Moi tinh nang nhu vay duoc hien thi cho 1% nguoi dung, sau do he thong tu dong phan tich phan ung cua nguoi dung. Neu nguoi dung thich, no se duoc hien thi cho 10%, va cu the tiep tuc.
Duong nhien, cach lam nay de them cac tinh nang moi doi hoi mot cach tiep can hoan toan khac trong phat trien phan mem so voi truoc day.
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